Ep. 088 - Understanding Instagram: Why Your Content Isn’t Reaching People Artwork

That Wedding Videographer Podcast

Welcome to That Wedding Videographer Podcast (TWVP)—your go-to hub for real talk, expert insights, and the unfiltered highs and lows of life behind the lens. From the latest industry trends to unforgettable mishaps (yep, we’ve all had them), we dive deep into everything that makes wedding videography unforgettable.

Our mission? Simple: to help you stand out. Whether you’re a seasoned pro or just starting your journey, TWVP is here to guide you through the evolving world of wedding videography—giving you the tools, knowledge, and confidence to become the videographer everyone talks about.

So, hit play, buckle up, and let’s turn your passion into something unforgettable. It’s time to go from a wedding videographer to that wedding videographer.

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That Wedding Videographer Podcast

Ep. 088 - Understanding Instagram: Why Your Content Isn’t Reaching People

November 06, 2025 • Jason Hunter & Danny Rizzo • Season 2 • Episode 40

Ever felt frustrated that your wedding films aren’t performing on Instagram the way they used to? In this episode, Danny and Jase break down the truth about how the platform actually works — and why it’s not the algorithm holding you back.

They unpack insights from Andrew Kie’s recent workshop on social media and personal branding, explore the shift from follower-based to interest-based algorithms, and discuss how to make content that truly connects with your audience. You’ll also hear how to use Instagram and YouTube differently, what role teasers and highlights really play in marketing, and why some wedding filmmakers might need to rethink their entire content approach.

Plus, the guys announce the launch of That Wedding Videographer Podcast Facebook Group, where listeners can connect, ask guest questions, and take part in upcoming giveaways.
👉 Join here: https://www.facebook.com/groups/1800224710620519/

Sponsors:
🎥 Lumix – Get 10% off the new S1R2 with code TWVP at checkout.
💻 Bride & Groom Video – Clear your backlog and save £75 on your first edit with code TWVP75 at checkout.

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Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings

Danny Rizzo

Host