That Wedding Videographer Podcast

Ep. 098 - Engagement Season Is Back, Why January Panic Is Normal (And How to Capitalise on It)

Jason Hunter & Danny Rizzo Season 2 Episode 49

January is here, engagement season is officially underway, and if you’re a wedding videographer feeling that familiar mix of relief and panic, this episode is for you.

Jason and Danny kick things off from their brand-new office space before diving into the realities of enquiry slowdowns, why December always feels terrifying, and why January almost always proves your business isn’t “going under” after all.

They break down what engagement season really looks like, how enquiries naturally dip and surge each year, and why it’s easy to spiral when leads slow down. The conversation then moves into practical territory, covering Instagram activity, evergreen ads, boosted posts, landing pages, and sales funnels, plus how both of them are approaching paid ads going into 2026.

They also talk honestly about what has worked, what hasn’t, the shelf life of ads, the importance of hooks, and why organic-performing content often converts best when you put money behind it.

If January ever makes you question your entire business, this one will feel very familiar.

🎧 Podcast Sponsors

LUMIX
A huge thank you to Lumix for supporting the podcast. If you want to try the new S1R2 or S1 Mark II for yourself, Lumix offer an incredible loan scheme where you can borrow a camera for 48 hours completely free. They’ll even deliver it and pick it up for you.
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Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings