That Wedding Videographer Podcast

TWVS 26 SPECIAL #3 - Google Ads vs Instagram: How Wedding Videographers Can Get Booked Without Posting Every Day

Jason Hunter & Danny Rizzo

In this Summit Special, Jason and Danny are joined by Micaela from Get It Together to break down one of the most misunderstood topics in the wedding industry, paid advertising.

Micaela shares how she booked over 90 shoots in a year, many without relying on Instagram at all, and explains why Google Ads have become the backbone of her business, especially after relocating to Scotland. 

The conversation covers search intent vs interruption marketing, how couples actually find suppliers, why not everyone needs to be on Instagram, and how being visible where people are already looking can unlock bookings you’d never reach through social media alone.

They also explore niche targeting, proposal and elopement work, corporate opportunities, why bland ads often convert better than creative ones, and how videographers can stop copying what everyone else is doing and build a marketing system that suits their life and priorities.

If you’re burned out on content, questioning Instagram’s role in your business, or curious about paid ads but scared to try again, this episode will completely reframe how you think about visibility and bookings.

🎧 Podcast Sponsors

LUMIX

A huge thank you to Lumix for supporting the podcast. If you want to try the new S1R2 or S1 Mark II for yourself, Lumix offer an incredible loan scheme where you can borrow a camera for 48 hours completely free. They’ll even deliver it and pick it up for you.

Use the code TWVP at the Lumix store for 10 percent off.
10 percent off with code TWVP
https://shop.panasonic.co.uk/

https://lumixloan.co.uk/

Bride and Groom Video

If your editing backlog is growing or you want more time back in your week, Bride and Groom Video are here to help.
  You’ll get a dedicated account manager, an editor matched to your style, and fast turnaround without any overwhelm.

Listeners of That Wedding Videographer Podcast get £75 off their first order with the code TWVP75.
UK videographers also get access to exclusive package pricing on highlight and feature films.

https://bridengroom.video/twvp/
 

Vidflow

Give your couples a viewing experience that actually matches the quality of your films. With Vidflow, couples can watch on their TV, browse a gallery on their phone and enjoy everything fully wrapped in your branding.
  Think of it like Netflix, but for wedding films.

Listeners of That Wedding Videographer Podcast get 10 percent off with the code TWVP.

https://signups.vidflow.co/ref/twvp

Wedola

Running a wedding filmmaking business comes with a lot to manage. From leads to contracts, emails to final delivery, there is plenty that needs your attention. Wedola brings it all together in one place.
 
 It is a wedding industry CRM built for photographers and videographers. Wedola lets you capture enquiries, automate emails, send contracts, track bookings, manage timelines and client workflows, all from one clean dashboard. No more scattered spreadsheets or disappearing emails at midnight.
 
 If you are ready to take control of your backend and get back to what you love, which is filming, try Wedola

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https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings